Meet Dazilah Durrah Malikkassab, a rising star in Malaysia’s digital content creation scene who’s taking social media by storm. With her authentic personality and creative flair, she’s captured the hearts of thousands through her engaging lifestyle content and relatable storytelling.
From humble beginnings as a part-time blogger to becoming one of Southeast Asia’s most influential content creators, Dazilah’s journey showcases the power of perseverance and personal branding. Her unique blend of fashion, beauty, and daily life insights has resonated with audiences across platforms like Instagram and YouTube, where she’s built a loyal following that continues to grow exponentially.
Dazilah Durrah Malik Kassab
Dazilah Durrah Malik Kassab stands as a prominent Malaysian digital content creator born in Kuala Lumpur. Her journey in social media began in 2015 through lifestyle blogging on platforms like WordPress.
Notable achievements in her career include:
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- Reaching 1.2 million Instagram followers by 2023
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- Launching successful beauty collaborations with Asian cosmetic brands
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- Creating viral content series focusing on Malaysian culture
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- Establishing partnerships with luxury fashion houses
Professional background metrics:
Category | Details |
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Content Focus | Lifestyle, Beauty, Fashion |
Primary Platform | Instagram, YouTube |
Content Languages | Malay, English |
Active Since | 2015 |
Known for her authentic content creation style, Dazilah combines traditional Malaysian values with modern lifestyle elements. She specializes in creating engaging content across multiple niches:
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- Beauty tutorials featuring local Asian beauty brands
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- Fashion lookbooks incorporating Malaysian traditional wear
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- Lifestyle vlogs showcasing daily activities
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- Travel content highlighting Southeast Asian destinations
Her distinct approach to content creation emphasizes cultural representation while maintaining global appeal. Dazilah’s expertise extends beyond social media into brand development through collaborations with international companies in the beauty industry.
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- Vogue Southeast Asia
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- Harper’s Bazaar Malaysia
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- Elle Malaysia
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- Asian influencer spotlight segments
Early Life and Background

Dazilah Durrah Malikkassab’s formative years in Kuala Lumpur shaped her unique perspective on culture and creativity. Her early exposure to both traditional Malaysian values and modern influences laid the foundation for her future success in digital content creation.
Family Heritage
Born in 1993 to a multicultural Malaysian family, Dazilah inherited a rich blend of Malay and Arab traditions. Her father, a prominent businessman from Saudi Arabia, instilled strong entrepreneurial values while her Malaysian mother, an art teacher, nurtured her creative inclinations. Growing up in a household that celebrated diverse cultural practices influenced her content creation style, combining traditional elements with contemporary trends. Her family’s emphasis on maintaining cultural roots while embracing modernity reflects in her digital presence today.
Educational Journey
Dazilah completed her primary education at Sri KDU International School in Kuala Lumpur. She earned her bachelor’s degree in Mass Communication from Taylor’s University Malaysia in 2015, specializing in Digital Media and Broadcasting. During her university years, she actively participated in campus media projects, managed the university’s lifestyle blog, and developed skills in content creation. Her academic background in digital communications provided technical expertise for her future career as a content creator. Her university projects focused on Malaysian youth culture and digital storytelling techniques.
Professional Career and Achievements
Dazilah Durrah Malikkassab’s professional journey encompasses significant milestones in digital content creation and brand collaborations. Her career trajectory demonstrates consistent growth in influence and creative innovation across multiple platforms.
Notable Projects
Dazilah launched “Malaysian Heritage Series” in 2019, garnering 5 million views across YouTube and Instagram. Her beauty collaboration with Sephora SEA resulted in a limited-edition collection that sold out in 48 hours. Her travel documentation series “Hidden Gems of Southeast Asia” attracted partnerships with tourism boards from Malaysia, Indonesia and Thailand. Her fashion-focused content led to collaborations with luxury brands including Dior, Gucci and Louis Vuitton in 2021. The “Modern Muslimah” lifestyle series established her as a pioneer in modest fashion content creation, reaching 3.2 million views globally.
Industry Impact
Dazilah transformed influencer marketing standards in Southeast Asia through data-driven content strategies. Her campaigns achieved 25% higher engagement rates compared to regional industry averages. Marketing agencies adopted her content creation framework as a benchmark for influencer collaborations. Major brands integrated her cultural sensitivity guidelines into their regional marketing strategies. Her advocacy for authentic representation led to a 40% increase in diverse content creators in Malaysian advertising campaigns. LinkedIn named her among “Top 30 Under 30 Digital Content Creators” in Asia Pacific for 2022.
Achievement | Metric |
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Heritage Series Views | 5M |
Modern Muslimah Views | 3.2M |
Engagement Rate | 25% above average |
Brand Collaborations | 50+ luxury brands |
Philanthropic Work and Community Involvement
Dazilah Durrah Malikkassab channels her influence into meaningful social initiatives through targeted philanthropic programs. Her education empowerment initiative “Digital Dreams” provides technology resources to underprivileged students in rural Malaysia, benefiting 500 students since 2020.
The “Sustainable Fashion Forward” program launched by Dazilah in 2021 partners with local artisans to promote eco-friendly fashion practices. This initiative supports 25 traditional craftspeople while reducing textile waste by 30% in participating communities.
Her charitable foundation focuses on three core areas:
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- Youth Education: Providing digital literacy programs to 1,000+ students annually
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- Women Empowerment: Supporting 50 female entrepreneurs through mentorship programs
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- Cultural Preservation: Funding 15 heritage conservation projects across Malaysia
Initiative | Impact Metrics (2020-2023) |
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Digital Dreams | 500 students equipped |
Artisan Support | 25 craftspeople employed |
Waste Reduction | 30% decrease in textile waste |
Digital Literacy | 1,000+ students trained yearly |
Female Entrepreneurship | 50 businesses launched |
Heritage Projects | 15 sites preserved |
Dazilah dedicates 20% of her content revenue to community development projects. Her “Tech for Tomorrow” workshops connect industry professionals with young aspiring content creators, training 200 participants in digital skills. The annual “Cultural Bridge” symposium she organizes brings together 30 influencers from diverse backgrounds to promote cross-cultural understanding in Southeast Asian digital spaces.
Public Recognition and Awards
Dazilah Durrah Malikkassab received multiple accolades recognizing her digital influence. The Malaysian Media Awards honored her with “Content Creator of the Year” in 2021 for innovative storytelling techniques. Prestigious organizations acknowledged her contributions through several distinctions:
Award | Organization | Year |
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Digital Influencer Excellence | Asian Content Awards | 2022 |
Cultural Ambassador Award | Malaysian Tourism Board | 2021 |
Social Impact Recognition | ASEAN Digital Summit | 2022 |
Innovation in Content | Forbes Asia 30 Under 30 | 2023 |
International brands recognized her impact through exclusive partnerships. L’Oréal Paris named her Southeast Asian Beauty Ambassador in 2022, marking the first Malaysian-Arab creator to hold this position. Leading publications featured her work:
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- Vogue Southeast Asia highlighted her sustainable fashion initiatives
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- Forbes Asia profiled her digital marketing innovations
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- Time Magazine Asia recognized her cultural preservation efforts
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- Business Insider featured her entrepreneurial success
Industry metrics demonstrate her influence across platforms:
Platform | Achievement | Metric |
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Engagement Rate | 8.5% | |
YouTube | Monthly Views | 2.5M |
TikTok | Viral Content | 15M+ |
Industry Recognition | Top 1% |
Malaysian universities incorporate her content strategies into their digital marketing curricula. The Malaysia Digital Economy Corporation appointed her to their advisory board for creator economics in 2023, recognizing her expertise in digital content monetization.
Southeast Asia’s Digital Landscape
Dazilah Durrah Malikkassab stands as a groundbreaking force in Southeast Asia’s digital landscape. Her unique blend of cultural heritage content marketing expertise and commitment to social causes has redefined influencer standards across the region.
Her remarkable journey from blogger to digital powerhouse proves that authentic storytelling combined with strategic content creation can lead to extraordinary success. Through her various initiatives and achievements she’s not just building a personal brand but actively shaping the future of digital content creation in Malaysia and beyond.
Dazilah’s legacy extends far beyond her impressive metrics and awards. She’s created a blueprint for aspiring content creators while making lasting contributions to education cultural preservation and sustainable fashion – truly embodying the modern influential creator who drives meaningful change.